Social Media Marketing

It’s very much embedded in the way we communicate that companies have no choice but to engage in Social Media as part of their marketing strategy.

After completion of this course, the candidate will be able to cover the following..

For Course Benefits, please watch this Video or Read below….

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  • Increased Brand Awareness:

Social media marketing courses can teach individuals how to create and execute effective social media campaigns, leading to increased brand awareness.

  •  Improved Customer Engagement:

By using social media platforms effectively, businesses can engage with their customers in real-time, resulting in improved customer engagement and satisfaction.

  • Enhanced Customer Insight:

Social media marketing courses can teach individuals how to analyze social media data, providing valuable insights into customer behavior and preferences.

  •  Improved Targeting:

Social media platforms allow businesses to target their advertising to specific audiences, resulting in improved advertising efficiency and effectiveness.

  •  Increased Website Traffic:

By promoting their products or services on social media platforms, businesses can increase website traffic and drive sales.

  • Better Return on Investment:

Social media marketing courses can teach individuals how to optimize their social media campaigns, resulting in better return on investment.

  • Improved Lead Generation:

Social media platforms can be used for lead generation, resulting in increased sales and revenue for the business.

  • Increased Customer Loyalty:

Social media marketing can help businesses build stronger relationships with their customers, resulting in increased customer loyalty.

  • Improved Brand Reputation:

Social media platforms can be used to manage and improve brand reputation, by monitoring customer feedback and responding to concerns.

  • Improved Competitive Advantage:

By using social media effectively, businesses can gain a competitive advantage in their industry.

  •  Enhanced Communication:

Social media platforms can be used for effective communication with customers, partners, and other stakeholders, leading to improved collaboration and teamwork.

  •  Increased Brand Authority:

By sharing valuable and informative content on social media platforms, businesses can establish themselves as thought leaders in their industry, resulting in increased brand authority.

  • Better Customer Service:

Social media platforms can be used for effective customer service, by responding to inquiries and concerns in real-time.

  • Improved Crisis Management:

Social media marketing courses can teach individuals how to effectively manage crises on social media platforms, by responding quickly and transparently to customer concerns.

  •  Improved Product Development:

Social media platforms can provide valuable insights into customer preferences and needs, resulting in improved product development.

  • Improved Market Research:

Social media marketing courses can teach individuals how to conduct effective market research on social media platforms, resulting in better market understanding and product positioning.

Social Media Marketing Modules

In this course, you will get 12 Modules which are describing all aspects greatly

  •  Module One: Getting Started
  1. Workshop Objectives
  • Module Two: FaceBook
  1. Pros / Cons
  2. Likes / Comments
  3. Posts / Links
  4. Tracking and Measurement
  5. Case Study
  • Module Three: YouTbue
  1. Pros / Cons
  2. Channel
  3. Content and Voice
  4. Tags and Measurement
  5. Case Study
  • Module Four: Twitter
  1. Pros/ Cons
  2. Voice
  3. Tags and Links
  4. Tracking and Measurement
  5. Case Study
  • Module Five: LinkedIn
  1. Pros / Cons
  2. Optimize Search in Profile
  3. Groups and Links
  4. Tracking and Measurement
  5. Case Study
  • Module Six: TikTok
  1. Pros / Cons
  2. Advertisement Types
  3. Tracking and Measurement
  4. Content
  5. Case Study
  • Module Seven: Pinterest
  1. Pros/ Cons
  2. Pins and Boards
  3. Traffic and Links
  4. Tracking and Measurement
  5. Case Study
  • Module Eight: Tumblr
  1. Pros / Cons
  2. Posting and Conversation
  3. Links
  4. Tracking and Measurement
  5. Case Study
  • Module Nine: WhatsApp
  1. Pros / Cons
  2. Account Set-Up
  3. Major App Features
  4. Advertising
  5. Case Study
  • Module Ten: Snapchat
  1. Pros / Cons
  2. Audience
  3. Ads
  4. Tracking and Measurement
  5. Case Study
  • Module Eleven: Instagram
  1. Pros / Cons
  2. Niche and Quality
  3. Hashtags
  4. Tracking and Measurement
  5. Case Study
  • Module Twelve: Wrapping Up
  1. Lessons Learned

Be Creative with Quizes

Each Module is finishing with its quiz & hence you will get to review your Modules in the form of 100 questions.

  • Module Two Review Questions
  1. What will affect the pros and cons of Facebook?
  2. What is a con of Facebook?
  3. What will give you more exposure on Facebook?
  4. How often should trolls be blocked?
  5. What should posts provide?
  6. What is the best way to add links?
  7. What is true of Facebook tracking measurements?
  8. What does type of conversions does Ads Manager track?
  9. How long did Matt have his Facebook before contacting his friend?
  10. What was Matt lacking on Facebook?
  • Module Three Review Questions
  1. What is the video length limit?
  2. What must users stay aware of?
  3. What is the first step in a YouTube Channels?
  4. What should guide the channel?
  5. What must content provide?
  6. What is necessary before developing videos?
  7. What will help viewers find videos?
  8. What is necessary after implementing tags?
  9. From the case study: Why did they create a YouTube channel?
  10. From the case study: How long until they noticed a difference after making changes?
  • Module Four Review Questions
  1. What is a con of using Twitter?
  2. What will change in regards to Twitter conditions?
  3. What is the way you want people to see the organization?
  4. What will help you cater to specific situations?
  5. What should you be sure about when you Tweet links?
  6. Where should links go in a tweet?
  7. What indicates success for a tweet?
  8. What may require outside tools?
  9. In the case study what does Karen’s Twitter promote?
  10. In the case study what did Jack advise?
  • Module Five Review Questions
  1. What is LinkedIn particularly useful for?
  2. What is a con of using LinkedIn?
  3. What will provide the best search results?
  4. Where should you place keywords?
  5. How many groups can you join?
  6. Who should be sent invitations to a group?
  7. What metric measures the number of visitors and how long they stay?
  8. What does uniqueness guide?
  9. From the case study, what was their business?
  10. What was their best source of marketing?
  • Module Six Review Questions
  1. What age group does TikTok typically appeal to?
  2. Advertising on TikTok is:
  3. Which of the following advertisement types is an ad that exists within a story, that is played full screen, and can be skipped through?
  4. Of the following, which advertisement type is defined as a company being in charge of TikTok for the day, and creating pictures, videos and GIFs about the company?
  5. How long does an Infeed Native Content ad last?
  6. What does CTR stand for?
  7. How many metrics were listed in this module?
  8. What type of content should be uploaded to TikTok?
  9. Which of these is true regarding TikTok content?
  10. TikTok content should be:
  • Module Seven Review Questions
  1. What could have legal consequences?
  2. Why are images browsed faster?
  3. What is useful for business?
  4. How are boards focused?
  5. Where should the link to the website be placed?
  6. What will help determine if adjustments are necessary?
  7. What has the greatest interaction?
  8. How are top pins shown?
  9. What is Kayla’s business?
  10. Why did Grace choose Pinterest?
  • Module Eight Review Questions
  1. What is the best reached demographic in Tumblr?
  2. What is true of links?
  3. Who determines who can make comments?
  4. What is included in a text post?
  5. What does Tumblr have a strict policy on?
  6. What will develop relationships?
  7. What charges for interactions?
  8. Where can you find metrics for Tumblr?
  9. From the case study who did Melissa follow?
  10. What coincided with an increased engagement rate on Tumblr?
  • Module Nine Review Questions
  1. How much is it to create a WhatsApp account?
  2. How many ads will you see when using the app?
  3. Videos cannot exceed ___.
  4. Documents can be no larger than ____.
  5. WhatsApp can be downloaded to which of the following?
  6. What is true of the picture you input at set-up?
  7. What’s the maximum number of people you can add to a group?
  8. You can instantly send:
  9. How can you tell if someone has read your message?
  10. With WhatsApp, you can advertise:
  • Module Ten Review Questions
  1. What will determine if something is a pro or con?
  2. What is true of Snapchat’s cost for ads?
  3. How many categories are there?
  4. How are partner audiences found?
  5. How many seconds are in the basic ad?
  6. What is not included in articles?
  7. How does Snapchat provide some metrics?
  8. What is available on the dashboard alone?
  9. Why did they choose Snapchat?
  10. What did they discuss?
  • Module Eleven Review Questions
  1. What is true of customer use?
  2. How would you describe the cost of advertising?
  3. What are popular niches on Instagram?
  4. How should the pictures be visible?
  5. What will help establish hashtags?
  6. What should be done with successful hashtags?
  7. What will manage metrics?
  8. What is true of links on Instagram?
  9. How did current customers react?
  10. What decision was made about how to use Instagram?

  • What is the requirement for this course?

The course is open to anyone who is interested in learning more about the subject matter, and there are no specific entry requirements to enroll.

  • What much Time I need to Spend for completion of this course?

The course is divided into different modules, with an average study time ranging from 20 to 90 minutes per module as per your convenience. While you have the flexibility to allocate your preferred amount of time to each module, after buying you will have lifetime access to the course so you can log in and out of the course as per your schedule.

  • When and Where I can Study this Course?

You can study this course at any time and anywhere of your choice, you have the convenience of logging in and out of the web-based course as often as you need. The course is compatible with all devices, including computers, tablets, and smartphones, allowing you to study even while on the go.

  • How I can Pay for this Couse?

To make a payment for this course, you have the option to use several payment methods including Visa, MasterCard, and PayPal account. The website employs the latest SSL encryption technology to ensure that your payment details are kept safe and secure. All payments are processed securely by PayPal, providing an added layer of protection for your peace of mind.

  • How soon I can have access to the course material?

You will have access to the course immediately after you make the payment. You will receive email confirmation of payment at the same time with full access to the course material.

  • Can I earn a Certificate at the end of the course?

That’s Right! At the completion of the course, we will earn a Professional Certificate that can be a valuable addition to your career and personal achievements. This certificate will serve as evidence of the knowledge and skills you have gained through the course, and can help you demonstrate your expertise to current or potential employers.

  • What is the validity of the Certificate?

Certificate is your achievement, which will remain with you forever. It doesn’t have any expiry or need any renewal. Enjoy the Course and Good Luck.


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Understand Different Social Media Platforms

Before implementing any Social Media Strategies, you should take the time to understand the benefits and advantages of using different social media sites to reach current and potential customers.


Facebook is one of the most popular and widely used Social Media accounts covering all ages. Many popular brands have Facebook pages with thousands of followers.


YouTube is not just for cat videos and movie clips. It has become a beneficial tool for marketing as well. YouTube’s platform offers the opportunity to expose businesses to new viewers and users.


Twitter is a popular Social Media platform that was made famous for its limit of 140 characters. The network of short posts has become a staple in modern communication.

Learn How To Optimize Search In Profile

Once you set up your profile, choose the keywords you want to represent the business. Make sure to place your keywords carefully.




Learn About Groups And Links

Groups and links are beneficial in marketing plans. Groups work in two ways. You can join other groups, or you can build your own. You can also create your own groups. Follow the directions for creating a group and choose an appealing name. Next, send invitations to your contacts and possible members in your niche market.


Shares, clicks, and likes (Use Campaign Manager)


The number of visitors and how long they stay

Understand More Social Media Platforms

Social Media is a staple of modern life. It’s very much embedded in the way we communicate that companies have no choice but to engage in Social Media as part of their Marketing strategy.


LinkedIn is a unique Social Media platform because it caters to professional networks. Still, advertising on LinkedIn can be successful when it meets your target demographic, and you understand how to navigate the system to ensure that the effort you put in is rewarded.


Although this platform is typically utilized by users of Generation Z, it presents advantages for any business. Before using this platform, be aware of the different pros and cons, type of content that should be uploaded, advertising types and ways to track and measure your success.


Instagram is a visual platform for sharing pictures that is growing in popularity. Instagram users are devoted, and many use it daily, making it a benefit in marketing. Enroll now and get better understanding of the platform and what is necessary to complete marketing campaigns successfully.

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Social Media Marketing